PROMO PACK BRIEF

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FINN HANLEY 1824

I worked with, Sam De Bruin 1815, Matt Heyns 1828 and Ben Richardson 1853

Our brief was to make a promo package, consisting of at teaser trailer, full trailer, film poster, and social media pages for a film. The title of our film is 'Off The Leash'. Off The Leash is a Horror/ Thriller film about how Covid-19 struck the UK, which as a result forced the government to take serious action by putting the nation into lockdown. 

Synopses of our film:

Many people are fed up with the intensive lockdown regulations, stating that it is a restriction of their freedom and a way for the government to take ultimate control of the country. As a result, there has been a group of people committing violent crimes to show their disrespect to the government. This group of people are wearing animal masks to hide their identity but also as a method of intimidation, because there has been many news reports highlighting this group as a threat. The animal masks are also significant because this group feel the government are treating the population as animals because they feel they are being kept captive. Therefore, they say “if the government are going to treat us like animals, we will act like animals”. The lockdown regulations allow for each person to be outside for an hour each day. After having seen the news on the reports of people wearing animal masks causing havoc, four teenage boys set out looking for the group of people wearing animal masks. Boredom and typical impulsive teenage boy behaviour is the reasoning behind their decision to go into the woods. 

Camerawork:

One part of the film which I set up was at 01:01 - the scene of all four characters walking through the frame. I came up with this idea, so I wanted to take control of the position of the camera. As we filmed on Matt Heyns' iPhone 12 PRO, featuring 2 12MP wide, 7 element, 26mm focal length features, we were able to capture effective shots at a high quality. I didn't have a tripod at the time of filming so I had to improvise with the nature around us. I used a tree stump, next to the filming location and had to continually adjust the position of the camera as it kept on falling. Through repetitively filming the same shot, I was able to create a shot which I was satisfied with and the group were satisfied with as well. The device allows us to film in 4K resolution which gives the film a crisp, high quality picture, giving the audience the best experience when viewing our trailer.

Editing:

The device we edited on was Matt Heyns' MacBook PRO and used the Final Cut Pro X application in order to edit and piece together our production. As a collective group, we surrounded the laptop in order to input our ideas for the trailer. Personally I wanted to make an edit at 00:34. When we were editing, I wanted to make the clip shorter in order to make the event more frightening and intense. I handed over my idea to Matt, so that he could make my desired edits after I gave him careful instructions. At the end of this, we could make the edits and as a group we collectively agreed that we were satisfied with the results, with no qualms.

Lighting:

Most of our trailer was filmed in the forest which meant we filmed during the day to give us the maximum amount natural lighting. For other scenes in our trailer, we used the darkroom in school to capture close up shots of the animal masks. I took charge of the lights, within the darkroom, as I had previous experience of using them. This meant, when on set, I could adjust between the white and red lighting when needed. This meant the process was swift and effective. The red lighting was key for the shots, as it created suspense and tension and made the animal masks more frightening.

Directing:

I took charge of certain scenes, including some of the darkroom and adventure scenes through the forest. I took charge of some of these scenes because I had imagined a scene in my head, prior to filming. I wanted to try and capture this scene I had imagined as I felt it would suit the trailer well. I directed some of the opening scenes, and explained to the group my ideas and how I wanted them to be filmed. At times, I would direct scenes that I was involved in, which meant I needed to give the chosen camera man the correct information prior to filming. In the end, the scenes which I directed came out successful and were key scenes in our trailer.

Social Media Page - Tik Tok:

I developed a Tik Tok page '@offtheleashmovie'. Through this page, viewers can find further information about our trailer, including certain behind the scenes footage on the set. It is a page where viewers can also find footage of our star actors, which the wouldn't be able to see in our trailer. Through hashtags, viewers can also connect with each other with the hashtag I created - #OffTheLeash

^ MY CREATIVE CRITICAL REFLECTION IS IN THE PAGE ABOVE ^

 

OTL! FILM POSTER

FINAL POSTER: OFF THE LEASH!

 FIRST POSTER: OFF THE LEASH!

SOCIAL MEDIA: TIK TOK

YOU CAN ACCESS MY TIK TOK PAGE HERE

SOCIAL MEDIA: TIK TOK by Finn Hanley

CONSTRUCTION: CHANGES

 

CONSTRUCTION CHANGES by Finn Hanley

CONSTRUCTION: EDITS

 

CONSTRUCTION EDITS by Finn Hanley

CONSTRUCTION: REFINEMENTS

 

CONSTRUCTION REFINEMENTS by Finn Hanley

CONSTRUCTION: REFLECTIONS

 

CONSTRUCTION REFLECTIONS by Finn Hanley

DEVELOPMENT: FILM POSTER

 

REFINEMENTS FILM POSTER by Finn Hanley

CREATIVE CRITICAL REFLECTION

Off The Leash! is set in a an imagined society where there is great suffering or injustice, in which the public is deprived of the freedom to travel due to a recent outbreak of the coronavirus. From this, a group of young boys protest against the government, asking for freedom, dressing up in animal masks to protect their identity.

The protest group consists of 4 young boys, all with different views on the topic. The set up their protests in the woods and the surroundings, using large placards, flags and flares to show their anger. A news reporter describes them as violent and warns the public that the woods is now a dangerous place and strongly advises people to stay away. The woods is the protestors chosen location due to the fact there is a sense of no laws, being hidden away by the trees, with no clear paths and with no civilisation. The woods are also home to wild animals, which makes the location feel like a natural habitat for the protestors.

For our promo pack, we created a number of different products for consumers. Our products consisted of a number of different T-shirts and iPhone cases. We chose to do iPhone cases because our target audience research concluded that the majority of viewers would have an iPhone device. These products that we are selling 'brands' our film and it gives us good exposure for our production. Having a number of different products on our store meant that audiences have lots to choose from and we can cater for a variety of people. Our independent film companies, Chambers Productions and Mind's Eye Productions respectively have unique company logos and brands which we used throughout the trailer and also through a variety of our social media pages including Tik Tok, Twitter, Instagram and FaceBook. These social media pages have allowed us to share and showcase our talent and behind the scenes footage of our filming on set. It allows viewer to get familiar with the characters and build a rapport with them which is key because we want our viewers to be involved and hooked on at all times. Audiences are more likely to stay hooked with the film if they have a pre-built relationship with certain characters.

Our production engages with the 15-25 age group as we felt it suited their interests the most. We also wanted to create lots of horror and a number of jump scenes which meant any viewers that were under the age of 15 might not like the film which meant we would have received negative feedback. Our target audience is open to everyone, as we feel like there is a wide variety of people who like the horror and thriller genre and I feel like my trailer comes under both of these. Therefore, our trailer will get lots of exposure and lots of people will want to watch. My production team used an original soundtrack, custom designed for our film trailer as our original soundtrack had to be taken down. This worked in our favour as we finished with a unique soundtrack which makes our film stand out and the fact that it was custom designed to suit our trailer makes it flow smoothly. Our main trailer engages with audiences due to the fast-paced editing a long with the popular soundtrack we used.

Our film challenges and uses different codes and conventions. After studying a number of different trailers of well-known films, one convention that stood out to me was intertitles. I took inspiration from this and when it came to my trailer, I added different intertitles. Our film was a thriller / horror film and one convention which I saw a lot in this genre of films were jump scare scenes. This meant that I felt it was necessary to include at least one scary scene in our trailer. After my research, I knew that films are required to produce a BBFC age verified certificate which is what I included at the beginning of our trailer. Trailers also are different to films in terms of continuity. To keep audiences engaged with the trailer, there needs to be a lack of continuity, however it needs to be made exciting and thrilling, especially as ours is a horror/thriller. For us, there needs to be the horror elements involved, like jump scares and fast-paced music. Therefore I added as much thrilling content as possible into our trailer, without giving away the whole plot line. This means that I would make a successful trailer, as audiences will want to come back and watch the full film if they enjoyed the trailer and were engaged. Not only researching trailers, I researched a number of different posters from films like Tenet, Inception etc. which gave me inspiration to make my own and take different techniques from their posters and integrate them into mine. I created a sleek poster with the subject being a man holding a smoke bomb. I felt like this worked well because the protestors in our trailer are seen holding smoke bombs so the poster had a link to the trailer. Billing blocks and awards were also spotted throughout the posters I researched so I took this into my own and added a professional looking billing block at the footer of my poster and spread out a number of award logos towards the header. Another way in which I challenged codes and conventions was the current time period we used for our film. Off The Leash! is set in lockdown where the viewers of the film will be able to create a rapport straight away.

FILM POSTER

 FILM POSTER - OFF THE LEASH!

REFINEMENTS FILM POSTER by Finn Hanley

FILM POSTER ANALYSIS