Trailers are shown at the same time as the film is being produced. Seasonal changes can affect when trailers are shown. A horror/thriller film is likely to be released throughout the halloween period and other light hearted films might be released throughout the spring/summer seasons.
Toy Story 4
Toy Story 4 is a sequel from Walt Disney and Pixar It has an established fan base and loyal followers. One of the first things to stand out is the theme song You Got Friend In Me by Randy Newman. It is able to retain followers easily by using the nostalgic characters throughout the film, whilst also attracting new audiences by introducing new, unseen characters as the sequel develops. American audiences are able to connect with the film as it is based around a summer road trip. Massive names within the industry such as Tom Hanks voice over, attracting large amounts of new audiences. It will appeal to young audiences due to the animation elements while it also being child friendly. Boys are able to connect through the main characters like Woody and Buzz Lightyear, whilst girls are able to connect via Bo-Peep as she is a strong and independent woman. Adults are able to connect via The Beach Boys song God Only Knows.Yesterday
For Yesterday, it is a film about a man who has woken up from injury. The film gives off a festival vibes from the constant music. The music throughout the trailer is relentless giving off the vibe that the full film will be the same. Famous faces in thee music industry appear at times like Ed Sheeran. From these guest appearances they are able to bring in new audiences from the music industry over to the film audiences. 4 ways in which it is a summer feel good film is because it is about The Beatles. The Beatles music also features multiple times throughout the trailer. The trailer gives off a summer/feel good feeling that encourages people to go out and enjoy summer. The film creates excitement for audiences. More guest audiences from people like James Corden they are able to attract brand new audiences to the film. The film would appeal to both younger and older audiences as everyone can connect through music and I believe that the target audience is very broad.The Brink
The Brink, a film from Dogwoof is about Steve Bannon who has anointed himself the leader of 'populist movement.' He travels around North America and Europe spreading his hard-line anti-immigration message. The film targets a right wing audience. The Brink offers big names within the industry like Steve Bannon, Nigel Farage and Piers Morgan. This film was released soon after elections were held meaning that information would still be fairly fresh in audiences heads. This is attractive for potential audiences as it offers behind the scene footage and unseen evidence which is interesting for lots of people. The trailer perhaps doesn't create enough buzz for audiences. It doesn't challenge enough but instead it just observes over everything happening.
TOY STORY Clear evidence of sound understanding of the trailer's appeal to target audiences of both adults and children, especially the summer road trip narrative, fitting the summer release with 'feel-good' qualities.
ReplyDeleteYESTERDAY Good grasp of the festival vibe of the summery film, with its stars, guest appearances, music stars and summery up-beat feel.
THE BRINK In class, you read film reviews by film critics from The Guardian and The Observer which shed light on this film which, as you say, observes rather than challenges. Thoughtful observation on the timing of the release.