I watched the trailers for three films: VITA AND VIRGINIA, FROZEN II and APOLLO 11
Trailers are generally aimed at the same audience as the films they publicise. Different types of people like different sorts of films and whilst everyone is an individual there are certain features that will have wide appeal to specific groups of people. I analysed the trailers and attempted to match the potential target audience to the categories below:
Vita and Virginia - is aimed towards all couples, aged 35+ and a more prestige audience. It seems to be better suited for an older age group. It appeals to socially aware women who are interested in the history of women's powers and what it was like for a woman in the 1920s. Admirers of The National Trust may also be interested due to the high production settings of gardens. Viewers can also notice the exquisite housing and mise-en-scene in Sissinghurst. Vita and Virginia is based on a 1990 stage play.
Frozen II - is aimed towards children under 13 and families taking their children to the movies. This is due to the style of animation used and the fact it is produced by Disney. This film appeals to the audiences who are interested in action and adventure as the trailers shows constant action. This film is a traditional Disney family friendly, feel good movie. The film is bright and bursting with colour which is attractive for the younger audiences.
VITA AND VIRGINIA would also be aimed at audiences who enjoy literature and who are familiar with Woolf's oeuvre. As Vita and Virginia were members of the Bloomsbury set, the film would interest audiences interested in the social history, art and politics of the time. Vita owned Sissinghurst, one of the most renowned gardens in England, so the film would appeal to members of the National Trust and those who like to visit historic houses and gardens.
ReplyDeleteFROZEN 11 Disney leverages the current move towards female empowerment especially that of young girls. The very high quality of the film's realistic animation would also attract adult audiences, the kind of audience that appreciates the Studio Ghibli quality of animation.
ReplyDeleteAPOLLO You get round to recognising that older audiences, such as those who lived through the launch, would be interested in seeing previously unseen footage of one of the most momentous technological achievements ever.
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