For our film OFF THE LEASH we wanted to create a line of merchandise. This is useful because it creates it supplies two key elements. First of all, the money involved. If people are looking to buy our products, we will be earning money from these sales. This allows us to recoup some of the costs involved in the production of the film. It also increases the profitability of the film. The merchandise allows for free marketing. If consumers were to purchase a product, that product is then exposed to the public. If customers were to walk around in public with one of our products like a phone case or t-shirt, lots of people are going to see it, giving the film 'free' marketing. When people see the film art, or even just the title, they will associate it with our film and it means they are likely to visit our social media platforms or look at content related to the film. Some of the products that we are offering include phone cases and T-shirts. Both the products come in a variety of sizes and colours, allowing for a wider range of consumers. We want to allow everyone to access and use our products, so offering a wide availability means we are more likely to sell the product.
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| Phone Cases |
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| T-Shirt |
Excellent ideas for engaging your target audience.
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